18 December 2017

Introducing our Digital Diaries campaign

UCLPartners and NHS Digital have come together to share a new series of case studies focussing on the use of digital tools by communications teams working in health and care.

Communications professionals are increasingly turning to digital tools to share updates from their organisations, engage staff, patients and the public, and build brand awareness. With a huge range of digital tools out there, it’s often difficult to identify which will be most effective and work well within an NHS setting.

This brand-new #DigitalDiaries case study series will focus on the use of a range of digital tools, from social media channels to live web chat software. In the series, we’ll hear from communications professionals who’ve successfully implemented new digital tools, overcoming a range of barriers in the process. The examples shared will also offer tips for successful implementation, aiming to inspire communications professionals across the NHS and academia to try something new.

Rachel Royall, Director of Communications at NHS Digital said: “These case studies really highlight how technology can help us build relationships and connect with people as part of our communications mix. We’re hoping that this series will help to facilitate conversations between communications, information governance and IT professionals, encouraging teams to look at the opportunities of how we can improve the way we communicate in creative and innovative ways.”

Case study contributors include:

  • Moorfields Eye Hospital NHS Foundation Trust
  • Great Ormond Street Hospital
  • University College London Hospitals NHS Foundation Trust
  • London Ambulance Service NHS Trust
  • Barts Health NHS Trust
  • My Care Academy