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Campaign calls for the NHS to embrace technology for patient benefit

19 October 2016

Campaign posterA new campaign launched today by DigitalHealth.London, supported by UCLPartners, will support professionals working in health and care across the capital to create a culture where innovative technologies can be identified, adopted and embraced for the benefit of patients and the population.

Tomorrow’s Patient aims to re-examine the potential of technology for service user care, encouraging healthcare professionals from all disciplines to reflect on which technologies are changing the way they work, and how these innovations are impacting communication, diagnostics and treatment and management of patients.

Providing a platform for doctors, nurses, pharmacists, midwives, allied health, and other healthcare professionals to share insight and experience, Tomorrow’s Patient will help to connect NHS pioneers to provide visibility around digital transformations, and to celebrate the innovative work taking place across NHS organisations in London.

The campaign will share educational insight from transformation leaders and digital health experts via an online series of thought-provoking blogs, interviews and video features at DigitalHealth.London; alongside a major social media campaign which will include tweetchats co-hosted with key healthcare communities. This will climax in an exciting summit event and awards presentation in February 2017, which will celebrate examples of digital transformation across the NHS and the organisations and individuals who have helped drive them.

Dr Mahiben Maruthappu, Board member of DigitalHealth.London and Co-founder of the NHS Innovation Accelerator, commented: “There are some truly inspiring technologies and innovations being developed right now across London’s NHS landscape. We want to celebrate this intrapreneurship and encourage healthcare professionals to reflect on its potential impact, in order to support a culture where innovative technologies can be identified, adopted and embraced for the benefit of patients and population.”

Yinka Makinde, Programme Director of DigitalHealth.London, added: “To support a culture which embraces innovation, we need to step back from the buzzwords and reflect on the potential of technology for patient care, and its impact on the work of healthcare professionals. It’s particularly important that we share this insight and experience across NHS organisations, and that’s the basis of our Tomorrow’s Patient campaign.”

For more information about DigitalHealth.London’s Tomorrow’s Patient campaign, visit digitalhealth.london/tomorrowspatient or join the conversation on Twitter @DHealthLDN or by using the hashtag #tomorrowspatient