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Social media campaign reveals seven secrets for NIA success

26 July 2016

With one week left for healthcare innovators to apply for the 2016 NHS Innovation Accelerator, we asked our 2015 Fellows to share tips on what makes for a successful NIA application.

Their collective feedback will form part of a week-long social media campaign, with one ‘secret’ for NIA success released to @NHSAccelerator followers each day. Aimed at encouraging national and international innovators, SMEs and NHS clinicians to apply for the 2016 NIA, followers can also search for application tips from existing NIA Fellows using the hashtag #7NIAsecrets.

The NIA, now in its second year, is seeking the best healthcare innovators who have proven innovations to help improve health outcomes and give patients access to the latest products, services and technology. 2016 applications will focus on three population health needs: prevention, earlier intervention, and long term condition management.

The deadline for applications is 5pm on Monday 1 August 2016.

We’ll be revealing one secret for a successful NIA application each day this week, as shared by our year one Fellows. The secrets revealed so far are listed below:

1. Francis White, AliveCor Ltd: “1. Passion for change; 2. Time, 3. Persistence, 4. Innovation solving key need and ready for widespread use.”

2. Ben Underwood, BrushDJ: “Make sure you answer these questions: 1. What’s the problem?; 2. How does your innovation solve it?; 3. Why is it better than the competition?”

3. Matt Jameson-Evans: HealthUnlocked: “Keep it about the challenges you think the programme can help you overcome and avoid too much gloss. Show product traction and personal grit!”

4. Maryanne Mariyaselvam, Non-Injectable Arterial Connector: “Your innovation is great – show this as much as possible and be passionate about your work.”

5. Peter Young, PneuX Prevention System: “Have unabated enthusiasm, a cost-effective innovation which is great for patients and ready to scale.”

6. Anna Moore, iThrive: “Ensure that there is a clear benefit for patients in your application which is quantified in some way.”

7. Dr Penny Newman, Health Coaching: “Insight, tenacity and creative thinking.”

For more information about the 2016 NHS Innovation Accelerator or to apply, please